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Digital Avtar Battle Audit done by experienced SEO experts. Yep, real people with real expertise in SEO. No bots and no software spitouts.

A full website SEO audit is a focused practice that includes the use of various SEO audit services, tools, checklists, and standards to examine a website and its optimization campaign. An SEO audit can also be used to create a list of weak points, action items, and overcome observed weaknesses in a website.

In addition to that, an on page audit is often used to gather specific information and details needed for a company to make adjustments to their SEO campaign and get better results.

Keyword Analysis

This is where tools like Google’s Webmaster Tools and Pro Rank Tracker come in handy. When you’re looking at the keywords there are a few main places to focus:

  • What keywords are generating most of your traffic (current wins)
  • What keywords are you aiming for but failing at, and can you realistically rank for them?
  • What keywords can you find that could act as “easy victories” to boost traffic right now?

Most keywords should be able to break down into one of these categories. Often times when you find the keywords that are generating most of your traffic you’ll not only see ones you were aiming for but others that maybe were completely unexpected or are bringing in traffic because of a single blog post that wasn’t heavily marketed. These are keywords you want to push to get more traffic.

Aside from unexpected wins, look for those longtail keywords that might have a lot less traffic, but also much less competition. 100 people might not seem like much traffic, but if you rank for 100 easy keywords that each bring that in, you have 10,000 more website visitors a month. Not too shabby. You want more of these.

Finally, if you were aiming for keywords that you’re just not making progress with, it’s time to take a realistic look at if you can rank for them or not, and whether they are worth the effort or if it is time to pour those resources into more likely wins.

Competitive Analysis

Between Moz and Ahrefs tools you will be able to see what keywords your competition is ranking for, who they are getting links from, and how they are beating you. Analyzing those you’re competing with is crucial. This can help you see what keywords are realistically out of reach, what keywords your competitors are feasting on (and these could easily be attainable ones that you missed), and who you might be able to get links from, helping you get past your competition.

This analyzing the competition should affect every single decision you make moving forward with your campaigns because this information is absolute gold.

Technical Analysis

Technical analysis is extremely important because the user experience of a website makes a major difference when it comes to SEO. Is your website mobile friendly? Is the SSL correctly installed? Are there missing pages or re-direct issues? These just scratch the surface of technical based questions that are really important.

Test your website’s loading speed (it should be under 2 seconds), check to see that Google is getting your site’s XML Sitemap and watch out for duplicate content (this includes meta tags!). Technical issues might seem small in comparison to the books being written on on-site and off-site SEO, but it is a part of the program that you do not want to screw up!

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Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work. With over 200 verified factors in play within Google’s search algorithm, most agencies will rely on old tactics that no longer work, or guess with new tactics that they hope will stick. Our SEO campaigns, on the other hand, win awards. Come see what the magic looks like!

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